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The Warehouse Group: Entry into Australia

Published online by Cambridge University Press:  18 September 2015

Stephen Bowden
Stephen Bowden*
Affiliation:
Department of Strategic Management, University of Waikato Management School, Private Bag 3105, Hamilton, New ZealandPhone: +64 7 838 4472, Fax:+64 7 838 4356, Email: sbowden@waikato.ac.nz
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Abstract

The Warehouse has been a company synonymous with growth and success in New Zealand since Stephen Tindall founded the company in 1982. By 1999, The Warehouse had become the largest retailer in New Zealand and had continued to steam ahead since. In early 2001, incoming CEO Greg Muir faced a real challenge in transferring that success across the Tasman into Australia. In August 2000, The Warehouse had acquired the Clint's Crazy Bargains/Silly Solly's chain of 115 discount variety stores in Australia. Could The Warehouse implement their format in Australia and would it be as successful as in New Zealand?

Type
Research Article
Information
Journal of Management & Organization , Volume 9 , Issue 2 , January 2003 , pp. 58 - 68
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2003 

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