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Supplementing Q-method with narratives: Contextualizing CEOs’ values for family firms

Published online by Cambridge University Press:  28 August 2018

Ivonne Pötschke Open the ORCID record for Ivonne Pötschke [Opens in a new window]
Ivonne Pötschke*
Affiliation:
Institute of Performance Management, Leuphana University, Lueneburg, Germany
*
*Corresponding author. Email: ivonne.poetschke@gmail.com
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Abstract

Values in family firms are influenced by the complex interplay of family and business. Thus, research requires methods that grasp this complexity. This paper presents a fresh methodological approach for family business research with the example of an in-depth analysis of CEOs’ value orientations. Benefits of an integrated use of two qualitative methods – Q-sorts and narrative interviews – which were collected and analyzed for 16 CEOs of family firms are illustrated. Q-method was used to build value patterns, whereas narrative interviews were conducted to reveal how values were contextualized and interpreted. This integrated approach builds qualitative richness in different ways: first, by allowing for a deep understanding of individual experience; second, by providing more contextual insight, and third, by capturing the meaning of abstract values. The approach advanced here can be reproduced for other complex organizational dynamics. Thus, this user-friendly approach is particularly suited for organizational research in a managerial environment.

Keywords

entrepreneurshipqualitative methodssmall- and medium-sized enterprisesresearch methodsvalues
Type
Research Article
Information
Journal of Management & Organization , Volume 27 , Issue 2 , March 2021 , pp. 270 - 294
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2018

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