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Competitive Strategies of Biotechnology Firms: Implications for U.S. Agriculture

Published online by Cambridge University Press:  28 April 2015

Brett D. Begemann*
Affiliation:
Monsanto Company, St. Louis, Missouri

Abstract

The agricultural biotechnology industry has evolved from a focus on outstanding science to a more mature phase where firms focus on near-term products and building businesses. Understanding complex relationships and distribution channels and a global perspective are crucial to commercialization. Yet, leading-edge technology and early identification of key traits will be critical to developing superior products that ensure competitiveness in the marketplace. Monsanto is organizing around a life sciences model where seed, crop chemicals, pharmaceuticals, and food ingredient businesses will exploit mutual synergies driven by basic science and discovery.

Type
Invited Paper Sessions
Copyright
Copyright © Southern Agricultural Economics Association 1997

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