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Analyzing Landowner Demand for Wildlife and Forest Management Information

Published online by Cambridge University Press:  28 April 2015

Ian A. Munn ,
Anwar Hussain ,
Ben West ,
Stephen C. Grado  and
W. Daryl Jones
Ian A. Munn
Affiliation:
Department of Forestry, Forest and Wildlife Research Center, Mississippi State University, Mississippi State, MS
Anwar Hussain
Affiliation:
Department of Forestry, Forest and Wildlife Research Center, Mississippi State University, Mississippi State, MS
Ben West
Affiliation:
Department of Wildlife and Fisheries, Forest and Wildlife Research Center, Mississippi State University, Mississippi State, MS
Stephen C. Grado
Affiliation:
Department of Forestry, Forest and Wildlife Research Center, Mississippi State University, Mississippi State, MS
W. Daryl Jones
Affiliation:
Department of Wildlife and Fisheries, Forest and Wildlife Research Center, Mississippi State University, Mississippi State, MS
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Abstract

Determining appropriate topics and target audiences is essential to design effective educational outreach programs. Based on landowner responses to a mail survey, we determined both the importance and the availability of wildlife and forest management information topics to Mississippi landowners. Combining this information clearly identified the appropriate subject matter for outreach programs—topics important to landowners and for which information was relatively unavailable. The importance of wildlife and forest management information relative to its availability depended on the region, land use patterns, and landowner characteristics, thus demonstrating which segments of the population should be targeted to maximize program impact.

Keywords

complementary log-log linklandowner information needsodds ratioordinal regressionoutreach program budgetC25Q16Q23Q26
Type
Research Article
Information
Journal of Agricultural and Applied Economics , Volume 39 , Issue 3 , December 2007 , pp. 557 - 569
Copyright
Copyright © Southern Agricultural Economics Association 2007

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