Research Article
Presidentorial
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- 18 May 2004, p. 163
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EDITORIAL
Editorial: To Our Readers and Supporters from the New Editor
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- 31 January 2005, pp. 223-224
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Editorial: IMC's Fuzzy Picture: Breakthrough or Breakdown?
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- 04 May 2004, pp. 1-2
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Editorial: To Our Readers and Supporters from the New Co-editor
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- 15 April 2005, pp. 315-316
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Research Article
Using Consumer Attitudes to Value Brands: Evaluation of the Financial Value of Brands
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- 31 January 2005, pp. 225-231
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INSIGHTS INTO ONLINE MARKETING EFFECTIVENESS
Internet and Magazine Advertising: Integrated Partnerships or Not?
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- 15 April 2005, pp. 317-326
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Research Article
A Message from the Chairman of the AAAA to JAR Readers: Emotion in Advertising
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- 18 May 2004, p. 164
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The Role of Transactional versus Relational Data in IMC Programs: Bringing Customer Data Together
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- 06 May 2004, pp. 3-18
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INSIGHTS INTO ONLINE MARKETING EFFECTIVENESS
Decay Effects in Online Advertising: Quantifying the Impact of Time Since Last Exposure on Branding Effectiveness
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- 15 April 2005, pp. 327-332
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Research Article
Brand Logic: A Business Case for Communications
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- 31 January 2005, pp. 232-236
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The Emergence of IMC: A Theoretical Perspective
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- 06 May 2004, pp. 19-30
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The Importance of Being Ernest: Commemorating Dichter's Contribution to Advertising Research
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- 18 May 2004, pp. 165-169
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What Advertising Testing Might Have Been, If We Had Only Known
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- 18 May 2004, pp. 170-180
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INSIGHTS INTO ONLINE MARKETING EFFECTIVENESS
Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email
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- 15 April 2005, pp. 333-348
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Research Article
Measuring Marketing Effectiveness and Value: The Unisys Marketing Dashboard
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- 31 January 2005, pp. 237-243
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Understanding the Diffusion of Integrated Marketing Communications
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- 06 May 2004, pp. 31-45
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On Measuring the Power of Communications
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- 18 May 2004, pp. 181-187
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How the Pursuit of ROMI Is Changing Marketing Management
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- 31 January 2005, pp. 244-254
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INSIGHTS INTO ONLINE MARKETING EFFECTIVENESS
Will Internet Users Pay for Online Content?
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- 15 April 2005, pp. 349-359
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Research Article
Perceptions of IMC after a Decade of Development: Who's at the Wheel, and How Can We Measure Success?
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- 12 May 2004, pp. 46-65
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