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Jazz, Gestalt, and the Year Ahead for Marketers

Published online by Cambridge University Press:  24 February 2006

JOSH GILBERT
JOSH GILBERT
Affiliation:
Weber Shandwick, jgilbert@webershandwick.com
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Extract

Marketers are getting their groove back. But if the year ahead heralds the “return of marketing,” it certainly won't be marketing as we know it.

Type
Research Article
Information
Journal of Advertising Research , Volume 45 , Issue 3 , September 2005 , pp. 294 - 295
Copyright
© Copyright © 1960-2005, The ARF

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