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Comment: “American Media and the Smoking-related Behaviors of Asian Adolescents”

Published online by Cambridge University Press:  01 July 2003

ROBERT N. REITTER
ROBERT N. REITTER
Affiliation:
Guideline Legal, Division of Find/SVP RReitter@guidelinegroup.com
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Extract

The author (Marvin Goldberg) cites 23 studies with diverse methodologies that he describes as showing a causal connection between advertising or promotional efforts for tobacco and the smoking behavior of young people.

Type
CONSUMER RESPONSES
Information
Journal of Advertising Research , Volume 43 , Issue 1 , March 2003 , pp. 12 - 13
Copyright
© Copyright © 1960-2003, The ARF

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