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If We Build It, Will They Come? Marketing Employee Metrics That Matter

Published online by Cambridge University Press:  10 April 2015

Mahesh Subramony*
Affiliation:
Northern Illinois University
Thomas A. Stetz
Affiliation:
Hawaii Pacific University
*
E-mail: msubramony@niu.edu, Address: College of Business, Northern Illinois University, DeKalb, IL 60115-2897

Abstract

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Type
Commentaries
Copyright
Copyright © Society for Industrial and Organizational Psychology 2014

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