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Embedded Corporate Social Responsibility: Can't We Do Better Than GE, Intel, and IBM? How About a Benefit Corporation?

Published online by Cambridge University Press:  07 January 2015

Yolanda Sarason  and
Grace Hanley
Yolanda Sarason*
Affiliation:
Colorado State University
Grace Hanley
Affiliation:
Colorado State University
*
E-mail: yolanda.sarason@colostate.edu, Address: College of Business, Colorado State University, Ft. Collins, CO 80523-1275
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Extract

We agree with Aguinis and Glavas's (2013) conceptualization of embedded versus peripheral corporate social responsibility (CSR). Our concern is whether GE, Intel, and IBM are the best examples of companies with embedded CSR. We propose a more systematic identification of companies with embedded company-wide CSR. A source of exemplars may be aided in drawing upon companies that meet the criteria of “B Corps” or organize as “Benefit Corporations.” Patagonia and New Belgium Brewing Company are provided as examples of “B Corp” companies that utilize core competencies to create company-wide embedded CSR.

Type
Commentaries
Information
Industrial and Organizational Psychology , Volume 6 , Issue 4 , December 2013 , pp. 354 - 358
Copyright
Copyright © Society for Industrial and Organizational Psychology 2013

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