There are now too many research papers on every subject for anybody to read. Authors should aim to ‘sell’ their papers to readers. Accessibility and readability are selling points. To get a paper read, pay special attention to the title and summary. Have an informative title which does not distract the reader with useless words and phrases; start it with the most significant phrase. Put a summary or abstract at the beginning, confine it to research results, and make it easily readable.