Hostname: page-component-7bb8b95d7b-pwrkn Total loading time: 0 Render date: 2024-09-12T05:23:05.289Z Has data issue: false hasContentIssue false
  • English
  • Français

Strategies for Effective Information Dissemination in a ‘High-tech’ Age

Published online by Cambridge University Press:  24 August 2009

Steven E. Landfried
Steven E. Landfried
Affiliation:
Route One, Highway 59 East, Evansville, Wisconsin 53536, USA.
Get access Rights & Permissions [Opens in a new window]

Extract

Effective dissemination of information involves hard work, an ability to write, a sense of timing, some luck, and a capacity to keep things in perspective. More specifically, I think success in publicity and public relations depends on an ability to keep the following considerations or groups of considerations in mind on a regular basis:

1. What is the message or information to be conveyed?

2. Why should this information be shared with others?

What are the real motivations behind the desire to communicate it?

3. What audiences could this information be transmitted to? Which should it go to preferably?

4. What is the best medium to transmit the information? Which other media may also be effective?

5. To what degree are intermediaries required to deliver this information? What are the chances of their misediting the material? Are the risks of a foul-up worth the potential benefits of sending the information through second or third parties?

6. When is the best time to disseminate the material?

7. Can the effectiveness of this campaign be assessed for each target audience? If so, how? If not, why?

Communication is a tremendously complex process. No two people perceive the world in exactly the same manner—nor do they encode or decode messages identically (see Bugenthal et al., 1970). Indeed, the subtleties of communication are so fine that even the most carefully constructed message runs definite risks as it is transmitted from one person to another (see Knapp, 1972). In short, we should probably always assume that others will interpret our message somewhat differently from the way in which we intend it to be received.

Type
Main Papers
Information
Environmental Conservation , Volume 16 , Issue 2 , Summer 1989 , pp. 123 - 128
Copyright
Copyright © Foundation for Environmental Conservation 1989

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Allegretti, Dan (1985). Students' film explores Stoughton Dump dilemma. The Capital Times, Madison, Wisconsin, USA: 02 12, p. 1, illustr.Google Scholar
Blanchard, Kathleen (1986). Conserving seabirds on the Quebec North Shore. Pp. 17–23 in Building Support for Conservation in Rural Areas, Workshop Proceedings (Vol. 1), The Atlantic Center for the Environment, Ipswich: [not available for checking].Google Scholar
Boulton, Mark N. (1985). Audiovisual Techniques for Conservation. IUCN Committee on the Teaching of Science, Bangalore Conference. Information Transfer Booklet, Bangalore, India: [not available for checking].Google Scholar
Brown, Martin (1985). The Interactive Videodisc in Physics Teaching. IUCN Committee on the Teaching of Science, Bangalore Conference, Information and Technology Booklet No. 12, Bangalore, India: 7 pp., illustr.Google Scholar
Bugenthal, Daphne E., Kaswan, Jacques W. & Love, Leonore R. (1970). Perception of contradictory meanings conveyed by verbal and nonverbal channels. Journal of Personality and Social Psychology, 16(4), pp. 647–55.CrossRefGoogle Scholar
Burns, Kenton L. & Beier, Ernst G. (1973). Significance of vocal and visual channels in the decoding of emotional meaning. The Journal of Communication, 23, pp. 118–30.CrossRefGoogle ScholarPubMed
Castri, F. di, Hadley, Malcolm & Damlamian, Jeanne (1982). Ecology in action: an exhibit—an experiment in communicating scientific information. Nature and Resources, 18(2), pp. 10–7.Google Scholar
Damlamian, Jeanne & Hadley, Malcoml (1985). Ecological Information for Non-specialists: An International Case Study. IUCN Committee on the Teaching of Science, Bangalore Conference. Information Transfer Booklet No. 16, Bangalore, India: 20 pp., illustr.Google Scholar
Edmundson, Maurice (1985). The Context and Place of New Information Technologies in Education. IUCN Committee on the Teaching of Science, Bangalore Conference, Information Transfer and Technology Booklet No. 10, Bangalore, India: [not available for checking].Google Scholar
Eggleston, Richard (1979). New Crane Offers Hope for Fertility. Associated Press national feature release, Madison, Wisconsin, USA: original copy, illustr.: 1 page.Google Scholar
Eggleston, Richard (1985). High-tech Term Papers Teach Many Lessons. Associated Press national feature release, Madison, Wisconsin, USA: original copy, illustr.: 1 page.Google Scholar
Jacobson, Susan K. (1986). Evaluation of a mobile unit program. Kinabalu Park, Malaysia. Pp. 28–30 in Building Support for Conservation in Rural Areas, Workshop Proceedings (Vol. 1). The Atlantic Center for the Environment, Ipswich, Massachusetts, USA: 244 pp.Google Scholar
Jacobson, Susan K. (1987). Conservation education programmes: evaluate and improve them. Environmental Conservation, 14(3), pp. 201–6, 8 figs.CrossRefGoogle Scholar
Knapp, Mark L. (1972). Nonverbal Communication in Human Interaction. Holt, Rhinehart and Winston, New York, NY, USA: vi + 213 pp., illustr.Google Scholar
Landfried, Steven E. (1986 a). Building support for conservation among traditional hunters in Pakistan. Pp. 3–7 in Building Support for Conservation in Rural Areas, Workshop Proceedings (Vol. 1). The Atlantic Center for the Environment. Ipswich, Massachusetts, USA: 244 pp.Google Scholar
Landfried, Steven E. (1986 b). Update from the Subcontinent: efforts to save the Siberian Crane. Pp. 164–76 in International Perspectives on Environmental Education: Issues and Actions—1984 Conference. North American Association for Environmental Education, Troy, Ohio, USA: 349 pp.Google Scholar
Landfried, Steven E. (1986 c). Video term papers become public issues Forums. Education Forward, Wisconsin Department of Public Instruction, Madison, Wisconsin, USA: p. 19, illustr.Google Scholar
Landfried, Steven E., Barnett, Robert & Gyland, Julie (1985). Stoughton: Toxic Blues? Video Documentary, Stoughton Public Schools, Stoughton, Wisconsin, USA: 31 pp.Google Scholar
McLuhan, Marshall & Fiore, Quentin (1967). The Medium is the Message. Bantam, New York, NY, USA: 160 pp., illustr.Google Scholar
Ragland, Rachael G. & Saxon, Burt (1981). Invitation to Psychology. Scott, Foresman, and Company, Glenview, Illinois, USA: xi + 534 pp., illustr.Google Scholar
Schenk, H. & Brown, Martin (1985). On the Use of Computers in Teaching. IUCN Committee on the Teaching of Science, Bangalore Conference, Information Transfer Booklet No. 18, Bangalore, India: [not available for checking].Google Scholar
Taylor, Charles (1985 a). The role of information transfer and technology in science and technology education for future human needs. Pp. 87–91 in Science Education and Social Needs, ICSU Press, Paris, France: [not available for checking].Google Scholar
Taylor, Charles (1985 b). Information Transfer and Technology. IUCN Committee on the Teaching of Science, Bangalore Conference Introductory Booklet, Bangalore, India: 10 pp.Google Scholar
Thalman, C. Dart (1982—abridged and revised 1986). Building Support for Environmental Conservation in Rural Areas. QLF Atlantic Center for the Environment, Ipswich, Massachusetts, USA: 244 pp.Google Scholar
Toffler, Alvin (1971). Future Shock. Bantam Press, New York, NY, USA: 561 pp.Google Scholar
Travers, Robert M. (1970). Man's Information System: A Primer for Media Specialists and Educational Technologists. Chandler, New York, NY, USA: vi + 175 pp.Google Scholar
UNESCO (1978, 1979, 1981, and three other sets published in 1984). Ecology in Action: An Exhibit. UNESCO, Paris, France: 36 posters.Google Scholar