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From junta to crisis: modernization, consumerism and cultural dualisms in Greece*

Published online by Cambridge University Press:  18 September 2017

Dimitris Tziovas*
Affiliation:
University of Birminghamd.p.tziovas@bham.ac.uk

Abstract

The Greek economic crisis has triggered a self-reflexive process and prompted a re-examination of political and cultural trends in Greece since 1974 in an attempt to rethink earlier cultural approaches and practices. This article argues that a cultural perspective on the crisis can be productive insofar as it revisits key concepts and dominant models of analysis and charts cultural change in Greece from the fall of the military junta in 1974 to the beginning of the crisis in 2009. Just as the fall of the junta encouraged a re-examination of the post-civil-war period, so the current economic crisis has prompted a rethink of the metapolitefsi era. Exploring the cultural developments that have taken place during this period, this article focuses on competing notions of culture and engages with the two dreams of the post-junta period: modernization and consumerism. The aim is not to reaffirm oppositions or reverse hierarchies but to rethink cultural dualisms and explore hybrid tensions within a broader political and cultural context.

Type
Articles
Copyright
Copyright © Centre for Byzantine, Ottoman and Modern Greek Studies, University of Birmingham, 2017 

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Footnotes

*

This work was supported by the Arts and Humanities Research Council [grant number AH/L01498X/1].

References

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5 This trend might not be particular to Greece and it is likely to have occurred earlier or at the same time in other countries. What could be considered as making the difference in the case of Greece is the rapid pace of change, and this cannot always serve as a reliable measure of comparison due to the differing political and socio-cultural conditions within each country.

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13 It is interesting that Ellinismos (i.e. the Greek nation) is often perceived both in terms of great achievement and bare survival.

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25 Perhaps the perception of the state changed with the rise of PASOK to power in 1981, when state mechanisms were taken over by the party: Kostis, K., Τα κακομαθημένα παιδιά της Ιστορίας’: Η διαμόρφωση του νεοελληνικού κράτους, 18ος–21ος αιώνας (Athens 2013) 812 Google Scholar.

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30 With reference to the Greek Civil War and the return of the repressed left/other, G. T. Mavrogordatos has used the phrase ‘the revenge (revanche) of the vanquished’ to suggest that since 1981 history has been rewritten from the point of view of the defeated during the civil strife: ‘Η “ρεβάνς” των ηττημένων’, To Vima, 17 October 1999, available at http://www.tovima.gr/opinions/article/?aid=115282). Kostis Kornetis also writes about the ‘triumph of the Left in the realm of memory’, and particularly in the area of cinema: ‘From reconciliation to vengeance: The Greek Civil War on screen in Pantelis Voulgaris’ A Soul So Deep and Kostas Charalambous’ Tied Red Thread’, Filmicon: Journal of Greek Film Studies 2 (September 2014) 98.

31 F. Fukuyama, ‘The two Europes’, The American Interest, 8 May 2012: http://www.the-american-interest.com/2012/05/08/the-two-europes/ (accessed 3 April 2016).

32 This process is epitomized to some extent by the album Μικροαστικά (1973) of Loukianos Kilaidonis and Yannis Negrepontis, especially the songs ‘O Yorgos’ and ‘Κolliga yos’.

33 It should be noted that since 1974 cultural associations (πολιτιστικοί/μορφωτικοί σύλλογοι) have mushroomed in Greece and their main aim has been to preserve and promote local distinctiveness and regional culture.

34 The frequent reference to a ‘colony of debt’ to describe the bailout for the Greek economy suggests that the eurozone is seen by many Greeks as a colonizing power.

35 The historian Nicos Svoronos identified resistance, primarily towards foreign intervention, as a constant feature of modern Greek history: Επισκόπηση της νεοελληνικής ιστορίας (Athens 1976) 12 (trans. of Histoire de la Grèce modern, Paris 1953, 2nd edn 1964).

36 Bhabha, H. K., The Location of Culture (London and New York 1994) 37 Google Scholar.

37 On the politicization of Christian Orthodox discourse following the decision of the Greek government to exclude any reference to religion from identity cards, see Stavrakakis, Y., ‘Religious populism and political culture: The Greek case’, South European Society and Politics 7 (2002) 2952 CrossRefGoogle Scholar.

38 Although Greece elected its first professedly atheist prime minister, Alexis Tsipras, in January 2015, spectacles mixing religious sentiment and patriotic pride continued unabated. In May 2015 the remains of St Barbara, which had been kept in Venice for the last thousand years (a gift from a Byzantine emperor in 1003), were flown to Athens and met with an exuberant welcome from crowds of ordinary people. Something similar occurred two years later with the relics of St Helen, ‘Equal to the Apostles’ and mother of Constantine the Great. The relics arrived in Greece from Venice amid the pomp and splendour reserved for heads of state.

39 Douzinas, C., Philosophy and Resistance in the Crisis (Cambridge 2013) 36 Google Scholar.

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47 It is interesting to note that until recently the Greek word for audience/public (κοινό) was hardly ever used in its plural form. Literary awards decided exclusively by the public are also a recent phenomenon in Greece

48 Vrasidas Karalis points out that ‘the dividing line between an artistic production for an educated and sophisticated middle class, or a self-conscious aristocracy, and an entertainment for the masses has not been very clear in post-war Greek history’: ‘In search of Neo-Hellenic culture: Confronting the ambiguities of modernity in an ancient land’, Interactions: Studies in Communication and Culture 3 (2012) 138.

49 In March 1976 in the periodical Anti a discussion on ‘What is folk/popular culture (λαϊκός πολιτισμός)’, coordinated by the author Dimitris Hatzis, starts with contributions from scholars and intellectuals. It should be noted that it was in this period that the concept of ‘Greek tradition’ was historicized and its normative conceptualization questioned. It is also significant that the Greek Ministry of Education and Religious Affairs designated the academic year 1978–9 the ‘year of Greek tradition’: Karavidas, K., ‘Αναζητήσεις της λαϊκότητας: ιδεολογικές διασταυρώσεις και απομακρύνσεις στο Αντί και τον Πολίτη ’, in Avgeridis, M., Gazi, E., and Kornetis, K. (eds), Μεταπολίτευση: Η Ελλάδα στο μεταίχμιο δύο αιώνων (Athens 2015) 302–16Google Scholar.

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51 Vamvakas and Panagiotopoulos point out that ‘it was in the 1980s that ‘kitsch’ and ‘culture’ became the two oppositional terms corresponding to new, opposed social groups’: Vamvakas, V. and Panagiotopoulos, P. (eds), Η Ελλάδα στη Δεκαετία του ’80: Κοινωνικό, πολιτικό και πολιτισμικό λεξικό (Athens 2010) xvliii Google Scholar.

52 A derogatory term, deriving from the Greek word for ‘dog’, to describe a branch of popular music and refer to cheap or often unlicensed night clubs.

53 See Papadogiannis, N., Militant Around the Clock? Left-Wing Youth Politics, Leisure, and Sexuality in Post-Dictatorship Greece 1974–1981 (New York and Oxford 2015)Google Scholar. The number of students in higher education increased considerably during the post-junta period. From less than 30,000 in 1960, their numbers more than doubled by 1971–2 (70,161) and continued to rise till 1981–2 (87,476) and the subsequent years (111,911 by 1991–2): Charalambis, D., Maratou-Alipranti, L., and Hadjiyanni, A. (eds), Recent Social Trends in Greece 1960–2000 (Quebec 2004) 584 Google Scholar. It should be noted that these figures do not include those studying abroad, whose numbers increased rapidly from 9,985 in 1970 to 41,086 in 1981.

54 Parker, H. N., ‘Toward a definition of popular culture’, History and Theory 50 (2011) 158 CrossRefGoogle Scholar.

55 Adopting a Marxist perspective, Yorgos Veloudis argues that there are two kinds of ‘popular’ literature: the old, associated with rural communities and the demotic, and the new, associated with urbanism and so-called ‘para-literature’. The former originates from the people and is a primary form of popular literature while the latter is written for the people and is a secondary form of popular literature. In the first case producer and consumer are identical, whereas in the second they are distinct: ‘“Λόγια” και “λαϊκή” λογοτεχνία’, in Veloudis, Y., Ψηφίδες: Για μια θεωρία της λογοτεχνίας (Athens 1992) 57 Google Scholar.

56 More recently a novel published under the nom de plume Doufexi-Pope, Aliki, Το ακατέργαστόν μου (Athens 2013)Google Scholar has satirically explored the interaction and antagonism between highbrow and popular literature. The fictional author Alkis Chatzikostis — at the suggestion of his publisher — changes from being a serious and elitist writer to being a commercially successful popular fiction writer, publishing under the pen name of Aliki Doufexi-Pope (a supposed descendant of Alexander Pope) in order to subsidize the publication of his highbrow fiction (a novel of 832 pages). The irony here is that Alkis easily and successfully imitates the style of the popular writers he despises.

57 More recently, in April 2017, the newspaper Το Βήμα reprinted and distributed it to its readers, describing it as a prophetic novel that offered insights into post-junta Greek culture and the current crisis.

58 ‘Populism in literature’ was the theme of a colloquium organized by the Etaireia Scholis Moraiti in 1983. For a definition of ‘literary populism’ see Vayenas, N., ‘Οι μεταμφιέσεις του λαϊκισμού’, To Vima 22 October 2006, reprinted in Vayenas, N., Σημειώσεις από την αρχή του αιώνα (Athens 2013) 170–3Google Scholar.

59 See Kassis, K. D., Το ελληνικό λαϊκό μυθιστόρημα (1840-1940): Μυθιστορήματα και μελέτες σε λαϊκά φυλλάδια (Athens 1983)Google Scholar and Moullas, P., Ο χώρος του εφήμερου: Στοιχεία για την παραλογοτεχνία του 19ου αιώνα (Athens 2007)Google Scholar.

60 Kotzia, E., ‘Το ευπώλητο μυθιστόρημα και η ιδέα της λογοτεχνικότητας, 1985-2010’, in Kastrinaki, A., Politis, A. and Tziovas, D. (eds), Για μια ιστορία της ελληνικής λογοτεχνίας του εικοστού αιώνα (Herakleion 2012) 379–86Google Scholar.

61 This recovery (published short story collections went up from 123 in 2008 to 168 in 2014) can be attributed, among other things, to economic reasons and a proliferation of creative writing courses.

62 The much-discussed bestseller by Papathanasopoulou, Maira, Ο Ιούδας φιλούσε υπέροχα (Athens 1998)Google Scholar sold around 300,000 copies, a considerable number for the Greek book market, was serialized on Greek television and was translated into a number of languages. Judging from the recent book by Eva Stamou (Η επέλαση του ροζ, Athens 2014) resistance to trashy literature consumed primarily by women is still growing. It should be noted that one of the first studies of para-literature goes back to the early 1980s (see Martinidis, P., Συνηγορία της παραλογοτεχνίας, Athens 1982 Google Scholar).

63 Yannis Xanthoulis, one of only two writers to be given an entry in a dictionary of 1980s Greece (the other being Chronis Missios, who wrote political narratives) is listed as being the leading representative of popular Greek fiction, and his novel Το πεθαμένο λικέρ [The dead liqueur] (Athens 1987) is treated as a landmark in the emerging trend for bestsellers (Vamvakas and Panagiotopoulos (eds), Η Ελλάδα στη Δεκαετία του ’80, 379-82). It should be noted that the same dictionary has an entry for fiction but not for poetry.

64 See Filippou, F., ‘Crime fiction during the crisis’, in Lemos, N. and Yannakakis, E. (eds), Critical Times, Critical Thoughts: Contemporary Greek Writers Discuss Facts and Fiction (Newcastle upon Tyne 2015) 144–59Google Scholar.

65 Bourdieu, P., Distinction: A Social Critique of the Judgement of Taste, trans. Nice, R. (New York and London 1986)Google Scholar.

66 Bourdieu, Distinction: A Social Critique of the Judgement of Taste, 5.

67 E. Giannopoulou and Th. Tramboulis, ‘Οι συγγραφείς ως οργανικοί διανοούμενοι: από την ηθογραφία στην ηθικολογία’, Unfollow 12, 13, 14, 16 (December 2012–April 2013).

68 Panagiotis Kondylis has argued that ‘in Greece the “popular” song, from its narration of the sadness of the hash smoker to the setting of serious poetry to music, has helped a great deal to transcend the old basic distinction between the “urban” or “high” and “popular” culture and produced something considered desirable by theorists of postmodern culture’: Οι αιτίες της παρακμής της σύγχρονης Ελλάδας (Athens 2011) 59.

69 Dionysis Savvopoulos, for instance, mixed Greek folk music and rebetiko with rock sounds in his songs (for example, ‘Black Sea’ and ‘Zeibekiko’) on the album Βρώμικο ψωμί [Dirty bread] (1972). See Papanikolaou, D., Singing Poets: Literature and Popular Music in France and Greece (Oxford 2007)Google Scholar.

70 Topali, M., ‘Οι δύο όψεις μιας δημοφιλούς ποίησης’, Poiisi 26 (Autumn-Winter 2005) 246–9Google Scholar. See also the reaction of K. Georgousopoulos ‘Η αλεπού και τα σταφύλια’ (Τα Νέα, 25-6 February 2006) and Topali's response (‘Απάντηση στον Κώστα Γεωργουσόπουλο’, Τα Νέα, 13 March 2006).

71 Garantoudis, E., ‘Το επικοινωνιακό φαινόμενο Κική Δημουλά’, The Athens Review of Books 52 (June 2014) 50–4Google Scholar; see also the rejoinder from Inglessi, C. Margellou, ‘Δημόσιοι καιροί και ιδιωτικές ακαιρίες’, The Books’ Journal 46 (September 2014)Google Scholar.

72 K. Koutsourelis, ‘Μιχάλης Γκανάς, Ποιήματα 1978–2012’, Book Press Online, 4 December 2013: http://www.bookpress.gr/diabasame/poiisi/ganaspoiimata?utm_source=Newsletter&utm_medium=email (accessed 2 February 2016).

73 K. Koutsourelis, ‘Πώς η ποίηση από τέχνη έγινε χόμπι’, Η Καθημερινή (Τέχνες και Γράμματα), 9 December 2012.

74 V. Lambropoulos, ‘Left melancholy in the Greek poetry generation of the 2000s’, Journal of Modern Greek Studies, Occasional Paper 10: https://www.press.jhu.edu/journals/journal_of_modern_greek_studies/VassilisLambropoulos.pdf (accessed 10 July 2016).

75 ‘Be one of us: Hellas by Tabula Rasa’ (2013), available at https://www.youtube.com/watch?v=w9bKe0KwEEA.

76 Rakopoulos, Th., ‘Resonance of solidarity: Meanings of a local concept in anti-austerity Greece’, Journal of Modern Greek Studies 32 (2014) 313–37CrossRefGoogle Scholar.

77 It should be noted that debates over competing definitions of the nation in terms of ethnic descent or civic society have also increased in the last thirty years and have contributed to raising awareness about ethnic and cultural diversity.

78 The manifestations of this culture range from toleration of various forms of violence or the non-payment of toll road charges to Greece's failure to enforce a smoking ban.