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On the selection and balancing of multiple selfish goals

Published online by Cambridge University Press:  29 April 2014

Catalina Kopetz ,
Wilhelm Hofmann  and
Reinout W. H. J. Wiers
Catalina Kopetz
Affiliation:
Department of Psychology, Wayne State University, Detroit, MI 48202. catalina.kopetz@wayne.eduhttp://clasweb.clas.wayne.edu/catalina-kopetzhttp://www.addiction.umd.edu/CAPERWebSite/CatalinaKopetz.html
Wilhelm Hofmann
Affiliation:
University of Cologne, 50931 Cologne, Germany. wilhelm.hofmann@uni-koeln.dehttp://soccco.uni-koeln.de/wilhelm-hofmann.html
Reinout W. H. J. Wiers
Affiliation:
Department of Psychology, University of Amsterdam, 1018 XA Amsterdam, The Netherlands. r.w.h.j.wiers@uva.nlhttp://www.uva.nl/over-de-uva/organisatie/medewerkers/content/w/i/r.w.h.j.wiers/r.w.h.j.wiers.html
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Abstract

The selfish goal metaphor is interesting and intriguing. It accounts for the idiosyncrasies and inconsistencies in peoples' goal pursuits without invoking free will, self-regulatory, or self-control failures. However, people pursue multiple goals, sometimes simultaneously. We argue that the model proposed in the target article may gain significant theoretical and practical value if the principles underlying goal selection and/or balancing on a moment-to-moment basis are clearly specified and integrated with the notion of the selfish goal.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 37 , Issue 2 , April 2014 , pp. 147 - 148
Copyright
Copyright © Cambridge University Press 2014 

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