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Will the real fundamental difference underlying ideology please stand up?

Published online by Cambridge University Press:  27 June 2014

Matt Motyl
Department of Psychology, University of Virginia, Charlottesville, VA 22904. motyl@virginia.edu
Ravi Iyer
Department of Psychology, University of Southern California, Los Angeles, CA 90089.


Negativity bias explains many ideological differences, yet does not explain research such as conservatives' greater life satisfaction. Conservatives live in safer communities, perhaps to escape negative emotions, yet display numerous other community preferences unrelated to negativity. This tendency toward cognitive consistency can explain both these phenomena and many of the phenomena described in the target article.

Open Peer Commentary
Copyright © Cambridge University Press 2014 

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