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Money and the autonomy instinct

Published online by Cambridge University Press:  05 April 2006

Siegfried Dewitte
Siegfried Dewitte*
Affiliation:
Marketing Research Center, K.U.Leuven, Naamsestraat 69, Leuven, 3000Belgiumhttp://www.econ.kuleuven.be/siegfried.dewitte
*
siegfried.dewitte@econ.kuleuven.be
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Abstract

Applying the reciprocity instinct to monetary transactions implies that the reaction to monetary debt and monetary credit are similar. However, evidence suggests an asymmetry. I suggest that the “autonomy instinct” fits better with human behavior towards money. I show that people value autonomy, and I show how money can serve this instinct.

Type
Open Peer Commentary
Information
Behavioral and Brain Sciences , Volume 29 , Issue 2 , April 2006 , pp. 184 - 185
Copyright
Copyright © Cambridge University Press 2006

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