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Mapping collective emotions to make sense of collective behavior

Published online by Cambridge University Press:  26 February 2014

Maxime Taquet
ICTEAM Institute, Catholic University of Louvain, B-1348 Louvain-la-Neuve, Belgium. maxime.taquet@uclouvain.be
Jordi Quoidbach
Department of Economics and Business, University Pompeu Fabra, 08005 Barcelona, Spain. jordi.quoidbach@upf.edu
Yves-Alexandre de Montjoye
Massachusetts Institute of Technology, The Media Laboratory, Cambridge, MA 02139-4307yva@mit.edu
Martin Desseilles
Department of Psychology, University of Namur Medical School, B-5000 Namur, Belgium. martin.desseilles@unamur.be


While Bentley et al.’s model is very appealing, in this commentary we argue that researchers interested in big data and collective behavior, including the way humans make decisions, must account for the emotional factor. We investigate how daily choice of activities is influenced by emotions. Results indicate that mood significantly predicts people's decisions about what to do next, stressing the importance of emotional state on decision-making.

Open Peer Commentary
Copyright © Cambridge University Press 2014 

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