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Jeff Ostroff, Successful Marketing to the 50+ Consumer: How to Capture one of the Biggest and Fastest Growing Markets in America. Prentice-Hall, Englewood Cliffs, New Jersey, 1989, 400 pp., $19.95, ISBN 0 138 60297 2.

  • Andrew Blaikie (a1)

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Jeff Ostroff, Successful Marketing to the 50+ Consumer: How to Capture one of the Biggest and Fastest Growing Markets in America. Prentice-Hall, Englewood Cliffs, New Jersey, 1989, 400 pp., $19.95, ISBN 0 138 60297 2.

  • Andrew Blaikie (a1)

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