21 results in Marketing
The Power of Brand Ownership
- Marketing in the Cultural Landscape
- Coming soon
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- Expected online publication date:
- January 2025
- Print publication:
- 31 January 2025
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Market Studies
- Mapping, Theorizing and Impacting Market Action
- Coming soon
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- Expected online publication date:
- November 2024
- Print publication:
- 30 November 2024
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The Cambridge Handbook of Marketing and the Law
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- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023
Integrated Digital Marketing in Practice
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- Published online:
- 30 November 2023
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- 13 April 2023
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The Cambridge Handbook of Consumer Psychology
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- Published online:
- 30 March 2023
- Print publication:
- 06 April 2023
Academic Brands
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- Published online:
- 22 July 2022
- Print publication:
- 21 July 2022
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- You have access
- Open access
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The Future of Management
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- Published by:
- Jagiellonian University Press
- Published online:
- 16 November 2021
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- 21 August 2022
Principles of Integrated Marketing Communications
- An Evidence-based Approach
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- Published online:
- 25 February 2021
- Print publication:
- 23 February 2021
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Marketing Research Methods
- Quantitative and Qualitative Approaches
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- Published online:
- 15 January 2021
- Print publication:
- 28 January 2021
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Trustworthy Online Controlled Experiments
- A Practical Guide to A/B Testing
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- Published online:
- 13 March 2020
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- 02 April 2020
Globalizing Asian Religions
- Management and Marketing
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- Published by:
- Amsterdam University Press
- Published online:
- 20 November 2020
- Print publication:
- 14 March 2019
The Cambridge Handbook of Consumer Psychology
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- Published online:
- 05 October 2015
- Print publication:
- 09 September 2015
The Language of Organizational Styling
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- Published online:
- 05 January 2015
- Print publication:
- 22 January 2015
Service-Dominant Logic
- Premises, Perspectives, Possibilities
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- Published online:
- 05 June 2014
- Print publication:
- 30 January 2014
Strategic Customer Management
- Integrating Relationship Marketing and CRM
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- Published online:
- 05 April 2013
- Print publication:
- 28 March 2013
Understanding Sponsored Search
- Core Elements of Keyword Advertising
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- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011
Principles and Practice of Social Marketing
- An International Perspective
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- Published online:
- 05 June 2012
- Print publication:
- 28 October 2010
Brand Society
- How Brands Transform Management and Lifestyle
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- Published online:
- 10 January 2011
- Print publication:
- 21 January 2010
Experimental Auctions
- Methods and Applications in Economic and Marketing Research
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- Published online:
- 27 October 2009
- Print publication:
- 08 November 2007
Leading the Sales Force
- A Dynamic Management Process
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- Published online:
- 27 October 2009
- Print publication:
- 07 December 2006