Dedication

pp 5-6

Contents

pp 7-9

List of Figures and Tables

pp 9-10

Preface

pp 11-16

1 - Introduction

pp 17-40

Section 1 - Theoretical Approaches

pp 41-42

2 - Globalization and the Marketing Strategies of Japanese New Religions Abroad with Special Reference to Brazil, Africa and Thailand

pp 43-64

3 - A Management Perspective on the Mission Strategies and Global Organizational Structure of the Unification Church

pp 65-84

Section 2 - Empirical Investigations: East Asian Religions

pp 85-86

4 - Post-War Peace Movements: The Historical Background of National and International Religious Cooperation

pp 87-104

5 - The Development of Japanese New Religions in Korea The Case of the Church of World Messianity

pp 105-118

6 - Falun Gong in Song and Dance

pp 119-136

Section 3 - Empirical Investigations: Southeast and South Asian Religions

pp 137-138

7 - Asian NRMs Are Not All Success Stories The Demise of the Global Dream of Malaysia’s Arqam

pp 139-162

8 - The Propogation of Thai Theravada Buddhism Overseas: The Case of the Dhammakaya Temple

pp 163-178

9 - Contextualizing the Global: Marketing Pentecostal/Charismatic Christianity in Malaysia and Indonesia

pp 179-204

10 - Spreading Soul Consciousness: Managing and Extending the Global Reach of the Brahma Kumaris World Spiritual University

pp 205-234

Section 4 - Empirical Investigations: Japanese Religions in Europe and the Americas

pp 235-236

11 - Shin Buddhism (Jōdo Shinshū) in Europe: Organizational Issues

pp 237-258

12 - The Eastward Transmission of Buddhism across the Pacific: The Development of Japanese Buddhist Missions in Hawaii and Mainland United States

pp 259-276

13 - The Management and Marketing of Tenrikyō in its Strategy of Global Expansion: The Case of Brazil

pp 277-294

14 - Transnationalization of Japanese Religions in a Globalized World: Perspectives from Case Studies in Brazil

pp 295-316

15 - The Significance of Sacred Places in the Proselytization of NRMs: Guarapiranga, a Sacred Place of the Church of World Messianity of Brazil

pp 317-334

16 - Habitat Segregation and Epidemicalization of Japanese Religions in the Americas

pp 335-354

Section 5 - Future Perspectives: Globalizing New Religions in a Postmodern World

pp 355-356

17 - Modern New Religions’ Responses to Globalization in a Post-Modern World

pp 357-368

Index

pp 369-378

Publications / Global Asia

pp 379-379