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  • Cited by 3
Publisher:
Cambridge University Press
Online publication date:
April 2021
Print publication year:
2021
Online ISBN:
9781108884440

Book description

Reprinting, republishing and re-covering old books in new clothes is an established publishing practice. How are books that have fallen out of taste and favour resituated by publishers, and recognised by readers, as relevant and timely? This Element outlines three historical textures within British culture of the late 1970s and early 1980s – History, Remembrance and Heritage – that enabled Virago's reprint publishing to become a commercial and cultural success. With detailed archival case studies of the Virago Reprint Library, Testament of Youth and the Virago Modern Classics, it elaborates how reprints were profitable for the publisher and moved Virago's books - and the Virago brand name - from the periphery of culture to the centre. Throughout Virago's reprint publishing - and especially with the Modern Classics - the epistemic revelation that women writers were forgotten and could, therefore, be rediscovered, was repeated, again and again, and made culturally productive through the marketplace.

Bibliography

Archival Sources

The British Library

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University of Bristol Special Collections

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Women’s Library, London School of Economics

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Philippa, Brewster interview by Margaretta Jolly (2019), The Business of Women’s Words: Purpose and Profit in Feminist Publishing, British Library Sound & Moving Image Catalogue, reference C1834/10, © The British Library.
Kate, Griffin interview by D-M Withers (2020), The Business of Women’s Words: Purpose and Profit in Feminist Publishing, British Library Sound & Moving Image Catalogue, reference C1834/17, © The British Library.
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