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  • Cited by 11
Cambridge University Press
Online publication date:
December 2009
Print publication year:
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Book description

To remain successful, companies must respond to the challenge of achieving continual internal or core growth. But how is this done, and why do some strategies work better than others? In The Search for Organic Growth, leading writers on business strategy and organization offer authoritative analysis and practical guidance on implementing a strategy for organic growth. All businesses go through life cycles, and momentum can be created in many ways from new products and market extensions, to add-ons and enhancements. The book also answers crucial questions such as how to keep customers happy during periods of change, how to foster an entrepreneurial environment and satisfy individual potentials, and how to turn the immense short-term revenue pressures of a push towards growth to your advantage. A lively resource for business school faculty, MBAs and executives, this book is ideal for any reader interested in connections between latest business thought and practice.


'Given intense price pressure, commoditization and other forms of value erosion that all businesses face today, the search for organic growth is now the primary concern of most managers. This book provides successful answers and great frameworks for solving your growth challenge.'

Richard D'Aveni - Professor of Strategic Management, Tuck School of Business at Dartmouth College

'Organic growth is central to long term value creation and is the key strategic objective for many companies. This book shines much needed light on this subject by illuminating several examples with conceptual knowledge - a perfect blend of practice and research. It usefully emphasizes both strategy development and organizational implementation issues.'

Aneel Karnani - Stephen M. Ross School of Business, University of Michigan

'As many organizations struggle to sustain profitable growth, this book provides a unique combination of both conceptual and practical solutions. This is a ‘must read’ for anyone who wants to know what it takes to grow their business organically.'

J. Patrick Anderson - Vice President Strategy and Communications, Stryker

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