Book contents
- The Law of Reputation and Brands in the Asia Pacific
- Series page
- The Law of Reputation and Brands in the Asia Pacific
- Copyright page
- Contents
- Notes on the contributors
- Foreword
- Editors’ preface
- Part I Trade marks and brands
- 1 What is the value of a brand to a firm?
- 2 The social benefits and costs of trade marksand brands
- Part II Personal reputation
- Part III Brands and personality
- Part IV Measures
- Part V New horizons
- Index
2 - The social benefits and costs of trade marksand brands
from Part I - Trade marks and brands
Published online by Cambridge University Press: 05 June 2013
- The Law of Reputation and Brands in the Asia Pacific
- Series page
- The Law of Reputation and Brands in the Asia Pacific
- Copyright page
- Contents
- Notes on the contributors
- Foreword
- Editors’ preface
- Part I Trade marks and brands
- 1 What is the value of a brand to a firm?
- 2 The social benefits and costs of trade marksand brands
- Part II Personal reputation
- Part III Brands and personality
- Part IV Measures
- Part V New horizons
- Index
Summary
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- Type
- Chapter
- Information
- The Law of Reputation and Brands in the Asia Pacific , pp. 23 - 42Publisher: Cambridge University PressPrint publication year: 2012
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