This clearly written and engaging book brings together anthropology, psychology and economics to show how these three human science disciplines address fundamental questions related to the psychology of economic life in human societies - questions that matter for people from every society and every background. Based around vivid examples drawn from field research in China and Taiwan, the author encourages anthropologists to take the psychological dimensions of economic life more seriously, but also invites psychologists and economists to pay much more attention than they currently do to cultural and historical variables. In the end, this intrinsically radical book challenges us to step away from disciplinary assumptions and to reflect more deeply on what really matters to us in our collective social and economic life.

'Exploring new horizons in the moral psychology of economic life, Charles Stafford’s novel book is bound to inspire social scientists as well as the concerned public in multiple ways.'

Yunxiang Yan - University of California

‘The ambitious aim of this short book is to construct a robust framework for analyzing economic practices. Toward that end, Stafford brings together insights developed in the fields of anthropology, economics, and psychology. With examples drawn from long-term fieldwork in rural Taiwan and China, he uses clear, jargon-free prose to sketch a view of ‘the economy not only as a domain of logical deliberation but also as one of emotions - and certainly as one of ethics’ (p. xii).’

Source: Ethnos (Journal of Anthropology)

‘This intriguing book focuses on the ‘moral aspects of economic Agency’ (ix) and seeks to ‘bring anthropology, psychology and economics into some kind of conversation’ (115) … Writing mostly to colleagues in the guild, Charles Stafford draws from diverse sources of inspiration and grounds his argument in a series of case studies from different parts of rural China and Taiwan, his long-standing field sites … Overall the book is a delight. Readers with even slightly open minds may be convinced, and the seriousness with which Stafford considers the arguments of his opponents, allies, and interlocutors is a model for us all.’

Source: American Ethnologist