Introduction

This chapter looks at widening access to Special Collections beyond the standard services to traditional groups of users outlined in Chapter 8, reaching out to market Special Collections to new audiences. It should be seen in light of the ideas and techniques presented in Chapter 9. It will:

Widening access is often known as outreach. It is becoming more significant in Special Collections work: libraries are recognizing how valuable Special Collections can be in making their organization distinctive and helping with lifelong learning. Other terms associated with widening access are audience development, ‘identifying who you want to engage with your heritage project, and taking proactive steps to attract and retain their interest’ (Heritage Lottery Fund website, www.hlf.org.uk) and community engagement, in which universities and other organizations try to work more closely with local people.

Why build new audiences?

Special Collections often lack time and resources to manage existing readers, not to mention preservation problems, hidden collections and other pressures. The activities in this chapter are, as all commentators observe, highly labour-intensive. So why are librarians keen to reach out to new audiences?

A proactive way to develop service

The Special Collections world is changing, thanks to mass digitization of older texts. Librarians cannot assume that the same groups will continue to wish to access collections in the same way. Rather than watching traditional use decline, why not seek new audiences and explore new ways of using collections?

Advocacy

Chapter 12 explains that Special Collections must demonstrate their value to their institution by showing how they contribute to its mission: