This chapter examines the social construction of technology (SCOT) perspective. This perspective examines how people shape technology use toward their own ends, and why deterministic models of media use fail to account for how people actually use technology. This chapter contrasts a relational approach from competing perspectives, especially technology-centered ones. Technological determinism and media domestication are examined. The SCOT perspective is brought into dialogue with constructivist theories of personal relationships and with dialectical and ironic perspectives on media’s influence on relationships. Three social factors influencing the use of technology are explored: norms of technology use, using technology to access important others, and make-do or seemfulness.