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7 - Corporate–NGO engagements: from conflict to collaboration

Published online by Cambridge University Press:  13 January 2010

Michael Yaziji
Affiliation:
IMD, Lausanne
Jonathan Doh
Affiliation:
Villanova University, Pennsylvania
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Summary

Corporate–NGO engagement has gained increased attention in both academic and practitioner circles. As discussed in Section II of this book, some NGOs have explicitly targeted corporations, seeking to pressure companies and managers to assume greater responsibility for the negative spillovers of their actions. It is in this context that many corporations confront NGOs and undertake formal or informal relationships with organizations that may have targeted and continue to target these very same companies with campaigns.

Collaborations among corporations and NGOs are now so common that they are a growing subject of management research. For NGOs, partnerships with corporations may yield financial, human resource and reputation benefits. For corporate partners, relationships with NGOs provide access to skills, competencies and capabilities that support their CSR efforts and are otherwise unavailable within their organizations or from alliances with for-profit firms. These “combinative” capabilities have the potential to provide both partners with discernable benefits.

One challenge in reviewing the literature and contributions on corporate–NGO engagement, especially those involving collaborative or cooperative relations, is that “studies of CSSPs [cross sectoral social partnerships or corporate–NGO relationships] emerge from various disciplines such as organization studies, public policy and administration, economics, nonprofit management, health care, education and the natural environment.” In this chapter, we review this literature in order to frame the interactions that characterize corporate–NGO engagement.

Type
Chapter
Information
NGOs and Corporations
Conflict and Collaboration
, pp. 123 - 145
Publisher: Cambridge University Press
Print publication year: 2009

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