![](http://static.cambridge.org/content/id/urn:cambridge.org:id:book:9781785275159/resource/name/9781785275159i.jpg)
Book contents
- Frontmatter
- Contents
- 1 Introduction
- 2 Rethinking Audiences in a Trans-Media, Transnational Age
- 3 National Audiences and Consumption Trends in Nondominant Media Markets
- 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
- 5 Trans-Media Storytelling and Fans’ Modes of Engagement: An Overview
- Appendix I Survey Questions
- Appendix II Focus Group Topics
- Bibliography
- Index
- Frontmatter
- Contents
- 1 Introduction
- 2 Rethinking Audiences in a Trans-Media, Transnational Age
- 3 National Audiences and Consumption Trends in Nondominant Media Markets
- 4 The Peculiarities of Mad Men and Game of Thrones in the Trans-Media Ecosystem
- 5 Trans-Media Storytelling and Fans’ Modes of Engagement: An Overview
- Appendix I Survey Questions
- Appendix II Focus Group Topics
- Bibliography
- Index
Summary
![Image of the first page of this content. For PDF version, please use the ‘Save PDF’ preceeding this image.'](https://static.cambridge.org/content/id/urn%3Acambridge.org%3Aid%3Abook%3A9781785275159/resource/name/firstPage-9781785275159pre_pi-iv_CBO.jpg)
- Type
- Chapter
- Information
- Emerging Dynamics in Audiences' Consumption of Trans-media ProductsThe Cases of Mad Men and Game of Thrones as a Comparative Study between Italy and New Zealand, pp. i - ivPublisher: Anthem PressPrint publication year: 2020