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11 - Showdown

The Second Reagan Administration, 1985–89

Published online by Cambridge University Press:  05 February 2015

Nicholas J. Cull
Affiliation:
University of Southern California
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Summary

I believe that our public diplomacy represents a powerful force, perhaps the most powerful force at our disposal, for shaping the history of the world.

Ronald Reagan, 16 September 1987.

On 20 January 1985, Ronald Reagan took the oath of office for his second term as President of the United States. His inaugural address highlighted both his commitment to the Strategic Defense Initiative and his openness to continued negotiation with the Soviet Union. No one watching could have predicted how swiftly events would move. The second Reagan administration saw a revolution in the relationship between the United States and the U.S.S.R. The USIA played a vital role in managing the public relations aspects of the round of summits and making the most of the new opportunities for international cultural exchange, on one hand, and maintaining the war of words against Soviet disinformation, on the other.

Charles Wick was now well established at the helm of the USIA and soon had the benefit of excellent appointments to the two key supporting positions at the agency. First Marvin Stone, editor of U.S. News and World Report, joined the USIA as deputy director and then a broadcaster from Southern California, Richard W. Carlson, became the VOA director. They brought experience and continuity to posts that had been unstable in the first administration. The agency was now in top condition to deliver its message to the world.

Type
Chapter
Information
The Cold War and the United States Information Agency
American Propaganda and Public Diplomacy, 1945–1989
, pp. 442 - 481
Publisher: Cambridge University Press
Print publication year: 2008

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  • Showdown
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.014
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  • Showdown
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.014
Available formats
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Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Showdown
  • Nicholas J. Cull, University of Southern California
  • Book: The Cold War and the United States Information Agency
  • Online publication: 05 February 2015
  • Chapter DOI: https://doi.org/10.1017/CBO9780511817151.014
Available formats
×