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24 - Improving Creativity in Organizational Settings

Applying Research on Creativity to Organizations

from Collaborative Creativity

Published online by Cambridge University Press:  12 April 2019

By
Roni Reiter-Palmon ,
Kevin S. Mitchell  and
Ryan Royston
Edited by
James C. Kaufman  and
Robert J. Sternberg
James C. Kaufman
Affiliation:
University of Connecticut
Robert J. Sternberg
Affiliation:
Cornell University, New York
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Summary

Creativity and innovation have been shown to be critical to an organization’s performance. Consequently, organizations frequently seek to increase creativity across a variety of organizational levels (e.g., employee, team, organization). In this chapter, we review how organizations can facilitate creativity through personnel selection, training and development, and broader organizational interventions. When selecting for creative individuals, organizations can leverage a number of validated predictors of creativity (e.g., cognitive ability, personality, etc.). However, selecting creative individuals can be challenging because organizations must also consider how effectively these individuals function within a team. Additionally, organizations can increase creativity by selecting and developing leaders who are both creative and effective at leading creative teams and individuals. Effective leadership for increasing creativity includes behaviors such as showing support for creativity, setting expectations for creativity, and leading the creative problem-solving process. Organizations can also enhance individual and team creativity through training. In particular, training that emphasizes the cognitive processes that underlie creativity appear to be the most effective at increasing creativity. Teams can be trained in effective ways to implement these activities in a team environment where much of the creative problem-solving process may be interdependent. Finally, organizations can encourage creativity through providing incentives, structuring work groups, shaping organizational climate, and through resources.
Type
Chapter
Information
The Cambridge Handbook of Creativity , pp. 515 - 545
Publisher: Cambridge University Press
Print publication year: 2019

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