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17 - The Coca-Cola Bottle
- from Part IV - How the Law Protects
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- Book:
- The Cambridge Handbook of Marketing and the Law
- Published online:
- 29 June 2023
- Print publication:
- 13 July 2023, pp 361-383
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15 - Trademark and Franchise Licensing
- from Part III - Industry- and Context-Specific Licensing Topics
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- Book:
- Intellectual Property Licensing and Transactions
- Published online:
- 21 June 2022
- Print publication:
- 30 June 2022, pp 462-492
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- Chapter
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