One source of phosphorous pollution in areas of high chicken production is
runoff from fields using fertilizer from these operations. A potential
solution is to feed chicken high available phosphorus (HAP) corn, reducing
phosphorus in manure. This study examined consumer purchase likelihood of
chickens fed HAP, created traditionally or through genetic modification, and
other genetically modified (GM) corn including Bt and Roundup-ready. Survey
results from the Delmarva Peninsula found considerable interest in non-GM
HAP corn, although GM HAP corn was not typically viewed as more acceptable
than other GM varieties. Overall, the marketplace appears open to products
geared toward environmental benefits.