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9 - Cross-Cultural and Gender-Based Variation in the Emotional Impact and Appreciation of Marketing Videos
- from Part II - Empirical Studies
-
- Book:
- Unpacking Creativity
- Published online:
- 14 August 2021
- Print publication:
- 02 September 2021, pp 197-222
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- Chapter
- Export citation
8 - So Real It’s Scary
- from Part II - Empirical Studies
-
- Book:
- Unpacking Creativity
- Published online:
- 14 August 2021
- Print publication:
- 02 September 2021, pp 161-196
-
- Chapter
- Export citation