The Gemini Planet Image (GPI) is a new, high-contrast, exoplanet-imaging, facility instrument for the Gemini South observatory, scheduled to begin science observations in 2014. The GPI Exoplanet Survey (GPIES) has been awarded 890 hours to image and spectrally and polarimetrically characterize young, giant planets within 100 parsecs of the solar system. In preparation for the survey, we have developed a framework for simulating GPI observations and generating end-to-end survey simulations. We present new extensions to this modeling effort and our latest results. We discuss systematic methods for scheduling the survey to ensure that the population of discovered planets is useful in constraining formation models and possibly distinguishing between gravitational collapse and core accretion as the primary formation mechanism.