The late nineteenth century was a critical epoch in the history of French industry. During this period, many French industrialists adopted, for the first time, entrepreneurial attitudes towards business. At the same time, however, traditional skilled trades continued to play an important role in the national economy. In this article, Professor Weissbach explores the attitudes and practices of nineteenth-century entrepreneurs in the French luxury trade. By focusing specifically on the Patronage industriel des enfants de l'ébénisterie—an organization established to assist, educate, and moralize children apprentices in the French furniture industry—Weissbach reveals that traditional and entrepreneurial attitudes and practices coexisted throughout the nineteenth century.