During the late republic and early principate the Jews who called Rome their home occasionally found themselves in the public gaze. Some of their customs and aspects of their ways of life also attracted occasional comment, often for their apparently strange and foreign manner. At no stage, however, during this period did they feature prominently in the public sphere of life in Rome. The aftermath of the war of 66-70 CE brought about an abrupt change in circumstances for the Jews living in Rome. Apart from the immediate visual celebration of the triumph, there followed a number of substantial monumental and numismatic commemorations of the Roman victory. In this article the purpose and function of those commemorations and the possible consequences for the Jews who lived in Rome are examined. In particular, the impact of the public profiling of the war on Jewish identity and of how the writings of Josephus are to be read in this setting is explored. Rather than regard Josephus as a supporter of the Flavian rulers, writing an account of the war that encouraged fellow Jews to collaborate with Rome, it is argued that he was offering Jews in Rome a counter-narrative to the way the war was being publicly commemorated.