One prevailing objection to consequentialism holds that the consequentialist cannot promote both agent-neutral value and her own personal friendships: the consequentialist cannot be a genuine friend. Several versions of this objection have been advanced, but an even more sophisticated version of the charge is available. However, even this more sophisticated version fails, as it assumes a traditional, context-insensitive, account of character traits. In this article, I develop and defend a novel account of character traits that is context-sensitive and also supports a novel account of what friendship consists in. Application of the more plausible, contextual, account of character traits resolves the debate in favor of the friendly consequentialist.