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Advertising Progress: American Business and the Rise of Consumer Marketing. ByPamela Walker Laird. Baltimore: Johns Hopkins University Press, 1998. xiv + 479 pp. Illustrations, appendix, bibliography, notes, index. Cloth, $42.50; paper, $19.95. ISBN: cloth 0-801-85841-0; paper 0-801-86645-6.
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- Journal:
- Business History Review / Volume 76 / Issue 1 / Spring 2002
- Published online by Cambridge University Press:
- 13 December 2011, pp. 139-141
- Print publication:
- Spring 2002
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