The article stems from the main informative gaps of Design for Sustainable Behaviour and discusses the paramount role of a data-driven approach to inform design. The article stresses how quantitative data can address global sustainability, determine behaviours to modify, measure the impact of new learned sustainable behaviours as well as support the definition of behaviour change strategies, widening the spatial and temporal scales to communities and longitudinal studies and reducing unpredictable biases coming from tacit knowledge externalization and interpretation.