Many real estate developers in the United States consciously attempted to shape residential neighborhoods, but their success in determining the spatial and social structure of communities was mixed. This article describes the methods available to land developers and realtors and examines the application of these tools to a section of Columbus, Ohio. It demonstrates that the intentions of deed restrictions and other private means of land use control were often undermined by construction delays, general economic conditions, and outmoded requirements, as well as by the timing of annexation and the subsequent application of public zoning ordinances.