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Creating an American Institution: The Merchandising Genius of J. C. Penney. ByMary Elizabeth Curry · New York: Garland Publishing, 1993. xviii + 348 pp. Illustrations, notes, bibliography, and index. $85.00. ISBN 0-8153-0991-0.
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- Journal:
- Business History Review / Volume 68 / Issue 2 / Summer 1994
- Published online by Cambridge University Press:
- 13 December 2011, pp. 294-295
- Print publication:
- Summer 1994
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