Jauja, rinconcito de mi valle.
Andean folk song, Juan Bolvar
The military government of General Juan Velasco Alvarado (1968-1975) coined the phrase, Campesino, el patrn no comer ms de tu pobreza! (Peasant, the patrn will feed no more on your poverty). Clearly a favorite slogan of the self-described Peruvian Revolution, this saying appeared frequently on posters and in newspaper notices. Although linked to Velasco's agrarian reform program and peasant organizations like the Confederacin Nacional Agraria (CNA), which emerged from the plan, this aphorism was said to have originated with Jos Ga-Meja, La reforma agraria en el Per (Lima: Instituto de Estudios Peruanos, 1980). I take the agrarian reform process into consideration because of its impact on my generation, which experienced all of its effects intensely.