19 results
5 - Understanding Consumer Behavior for Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 84-109
-
- Chapter
- Export citation
Understanding Sponsored Search
- Core Elements of Keyword Advertising
-
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011
2 - Modeling the Process of Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 8-29
-
- Chapter
- Export citation
8 - The Serious Game of Bidding on Keywords
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 176-201
-
- Chapter
- Export citation
7 - Sponsored-Search Analytics
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 148-175
-
- Chapter
- Export citation
Notes on Terminology
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp xvii-xx
-
- Chapter
- Export citation
6 - BAM!: Branding, Advertising, and Marketing for Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 110-147
-
- Chapter
- Export citation
4 - Sending Signals to the Customer with Ads
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 60-83
-
- Chapter
- Export citation
Glossary
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 229-272
-
- Chapter
- Export citation
Index
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 273-277
-
- Chapter
- Export citation
Frontmatter
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp i-iv
-
- Chapter
- Export citation
1 - A Context for Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 1-7
-
- Chapter
- Export citation
10 - The Future of Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 216-228
-
- Chapter
- Export citation
9 - Bringing It All Together in a Framework of Sponsored Search
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 202-215
-
- Chapter
- Export citation
3 - Understanding Customer Intent for Keyphrase Selection
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp 30-59
-
- Chapter
- Export citation
Preface
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp vii-xii
-
- Chapter
- Export citation
Acknowledgments
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp xiii-xvi
-
- Chapter
- Export citation
Contents
-
- Book:
- Understanding Sponsored Search
- Published online:
- 05 August 2011
- Print publication:
- 25 July 2011, pp v-vi
-
- Chapter
- Export citation
Contributors
-
-
- Book:
- The Cambridge Dictionary of Christianity
- Published online:
- 05 August 2012
- Print publication:
- 20 September 2010, pp xi-xliv
-
- Chapter
- Export citation