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Putting Foreign Consumers on the Map: J. Walter Thompson's Struggle with General Motors' International Advertising Account in the 1920s
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- Journal:
- Business History Review / Volume 73 / Issue 3 / Autumn 1999
- Published online by Cambridge University Press:
- 13 December 2011, pp. 465-502
- Print publication:
- Autumn 1999
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- Article
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