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18 - The Power of Social Media Marketing
- from Week 6 - Phase 3 THE BUSINESS MODEL AND BUSINESS PLAN CUSTOMERS, TARGET MARKETS, COMPETITORS, AND MARKETING
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- Book:
- Engineering Entrepreneurship from Idea to Business Plan
- Published online:
- 17 November 2016
- Print publication:
- 26 October 2016, pp 101-104
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- Chapter
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