The effect of heating and cooling on the long-range order transformation in stoichiometric CuAu is investigated by several complementary measuring methods. Measurements of heat flow, resistometry and acoustic emission are done dynamically by linear heating/cooling. It is shown that measuring dynamically yields the expected effect of undercooling, which decreases with decreasing cooling rate. The dependence of undercooling on cooling rate is compared with the concept of continuous cooling for glass forming. A small influence of heating rate on disordering temperature is reported (retro-effect).