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Introduction

Published online by Cambridge University Press:  05 January 2012

Jef Verschueren
Affiliation:
University of Antwerp
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Summary

Consider a few simple anecdotes that may clarify the topic of this book and hint at its basic tenets.

The first one relates to an old friend who once said, when our conversation turned to a war that was front-page news at the time, “Let ideologies die, let people live.” A lifetime of experience lay behind this recipe. Born a Bolivian German, he received his education in Germany in the 1930s. Imbued with Nazi propaganda, he enlisted, was sent to the eastern front, and survived a dangerous head injury, but would have gone back to fight if he had been strong enough after his recovery. His beliefs were not shaken until most of the cruel and criminal realities of the Nazi regime had been fully exposed, forcing the viewpoint of the victims upon anyone who did not refuse to see. During the days when we were neighbors in his new home country, the USA, he used to frown a bit sadly whenever his president explained why another war needed to be fought. Déjàvu. And he understood why the rhetoric worked.

Type
Chapter
Information
Ideology in Language Use
Pragmatic Guidelines for Empirical Research
, pp. 1 - 6
Publisher: Cambridge University Press
Print publication year: 2011

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  • Introduction
  • Jef Verschueren
  • Book: Ideology in Language Use
  • Online publication: 05 January 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139026277.002
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Save book to Dropbox

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  • Introduction
  • Jef Verschueren
  • Book: Ideology in Language Use
  • Online publication: 05 January 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139026277.002
Available formats
×

Save book to Google Drive

To save content items to your account, please confirm that you agree to abide by our usage policies. If this is the first time you use this feature, you will be asked to authorise Cambridge Core to connect with your account. Find out more about saving content to Google Drive.

  • Introduction
  • Jef Verschueren
  • Book: Ideology in Language Use
  • Online publication: 05 January 2012
  • Chapter DOI: https://doi.org/10.1017/CBO9781139026277.002
Available formats
×