There has been exhaustive scrutiny of the policies of the Bretton Woods institutions and the United Nations Population Fund. UNICEF, despite a prominent role in agenda setting for children's welfare in developing countries, has not been subject to comparable scrutiny. This paper argues that the Country Programmes promulgated by UNICEF to improve children's welfare reflect ethnocentric conceptualisations of the family. As a case study, Ghana's Country Programme 2001–2005 is considered in detail. Anthropological studies are adduced to highlight underlying ethnocentric assumptions around social organisation. The ramifications of these assumptions are then considered.