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Marketing in the Soviet Union. By Thomas V. Greer. New York, Washington, London: Praeger Publishers, 1973. xi, 189 pp. $15.00. - Advertising And Socialism: The Nature And Extent Of Consumer Advertising In The Soviet Union, Poland, Hungary And Yugoslavia. By Philip Hanson. White Plains, N.Y.: International Arts and Sciences Press, 1974. x, 171 pp. $15.00.

Published online by Cambridge University Press:  27 January 2017

William Moskoff*
Affiliation:
Sangamon State University
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Abstract

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Type
Reviews
Copyright
Copyright © Association for Slavic, East European, and Eurasian Studies. 1975