Eclipses are among the celestial events that draw the attention of the public. This paper discusses strategies for using eclipses as public communication opportunities in the media. It discusses the impact of articles written by the author and analysis of published material for 25 observed eclipses over the last 30 years by mass media in the state of São Paulo, Brazil. On each occasion, a standard article was posted on the Internet and sent to newspapers, radio and TV with information, such as: date, time and local circumstances; type of the eclipse; area of visibility; explanation; diagram of the phenomenon, and the Moon's path through Earth's shadow; eclipses in history; techniques of observation; getting photographs; place and event for public observation. Over the years, direct contact was maintained with the media and jounralists by the press offices of the institutions.