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UNDERSTANDING AUDIENCES FOR IMMERSIVE AND INTERACTIVE MUSEUM AND GALLERY EXPERIENCES AND CULTURAL EXCHANGES

Published online by Cambridge University Press:  19 June 2023

Hyejin Kwon ,
Youngok Choi ,
Xiaoyang Zhao ,
Min Hua ,
Wei Wang ,
Vanja Garaj  and
Busayawan Lam
Hyejin Kwon*
Affiliation:
Brunel University London;
Youngok Choi
Affiliation:
Brunel University London;
Xiaoyang Zhao
Affiliation:
Imperial College London
Min Hua
Affiliation:
Shanghai Jiaotong University;
Wei Wang
Affiliation:
Shanghai Jiaotong University;
Vanja Garaj
Affiliation:
Brunel University London;
Busayawan Lam
Affiliation:
Brunel University London;
*
Kwon, Hyejin, Brunel University London, Korea, Republic of (South Korea), hyejin.kwon2@brunel.ac.uk

Abstract

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The advent of immersive and interactive technologies has facilitated the growth of the museum and gallery sector by offering a variety of new experiences. In the UK and China, in particular, the museum and gallery sector lies at the heart of the creative industries and makes a significant contribution to cultural growth. Both countries have recognised the impact of such technologies on the growth of the sector and have actively sought opportunities to use them for bilateral collaboration. However, the interest in immersive and interactive technologies among museum and gallery audiences remains underexplored, as do their preferences and behavioural patterns with respect to such technologies. This study discusses the key findings of user research, exploring the awareness, experiences and preferences of current museum and gallery audiences regarding (i) immersive and interactive museum and gallery experiences and (ii) the cultural exchange between the UK and China.

Keywords

Experience designMuseum and gallery experiencesImmersive and interactive technologiesVirtual realityDesign methods
Type
Article
Information
Proceedings of the Design Society , Volume 3: ICED23 , July 2023 , pp. 3691 - 3700
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2023. Published by Cambridge University Press

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